About Product Design

Product design plays an essential role in our day to day life. We are all confronted by good, bad and indifferent design every day on some level whether we realise it or not.

Product design is as much about people as it is about products.
User-centered research is an important element of the process leading to good design. The process of designing a product requires the designer to understand the interactions between the potential design solution and the user of the product. The process of modelling and prototyping enables the designer to refine the ideas and involve the user from an early
stage ensuring viable design solutions.
Product Design at UEL

At UEL we will equip you with an array of skills including research, concept generation,
product development, prototyping, contextual studies, material development, marketing and business strategies. Project briefs set by staff give market focus, yet allow the freedom to explore wihin the boundaries of the projectss . By the end of your degree you will have the essential tools to design socially and ethically viable solutions, and to lead innovation in a fast changing world.

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